March for Beef 

Our Beef Promotion Chairman has a challenge for our units and membership!  By working with retailers of nutritious and quality meat products, can you help a consumer have more beef this month?

Targeting for March 20th as the drawing date, let us know if you participate by completing the Beef Promotion Report after you draw your ticket and mention March for Beef in your comments.  Other ways to help us get promotion impact is using your unit social media pages, tag California Cattlewomen in your social media posts, make sure and promote the businesses that work with you to help your winner have more beef to enjoy!

Learn more about what you need, and how to set the program up at March for Beef

Beef WISE Study

(Weight Improvement, Satisfaction and Energy = WISE)

“We know higher-protein diets are popular and effective strategies to lose weight. Can lean beef have a role in these weight loss diets without negatively impacting heart health?

Research, funded by the beef checkoff, shows it can! In a study released this month, researchers found that, when combined with exercise, lean beef is just as effective as other protein choices to help people achieve important health goals such as weight loss and muscle mass maintenance while supporting a healthy heart.  Information points were shared by Master’s of Beef Advocacy.  Thank you Beef Checkoff for funding the research.” – Ryan Goodman, Director, Grassroots Advocacy, National Cattlemen’s Beef Association, a contractor to the beef checkoff.

Here are some facts about the study:  Beef-WISE-Digital-Tip-Sheet,

Here are some Diet Tips from the Study:  Beef-WISE-What-to-Eat-Tip-Sheet

If you would like to read the report from the study, you can find it here:  Beef Wise Study 2017