Because California is the world leader in food production, the most productive agriculture region on earth and because the production of Beef Cattle is California’s fifth largest commodity, we, the California CattleWomen will focus on promoting a better understanding to consumers as to where their food originates; the quality controls used towards its safety; the impact the Beef Industry has on the economy of California; and the overall, far-reaching contributions the Beef Industry has to our society as a whole.