2007-08 Beef Ambassadors

Michelle Wiggley of Tehama County CattleWomen is named the 2008 California Beef Ambassador!
Michelle won Honorable Mention in the National Beef Ambassador competition in New Orleans.
Picture of National Beef Ambassador winners
The girls are Honorable Mention WY- Beth Wood, Honorable mention CA -Michelle Wiggley;  2nd PA – Jennifer Rassler; 1st  AZ Caitlin Williams, 3rd NM – Laticia Varelas. Photos courtesy of Jean Barton.

The 16th annual California Beef Ambassador state finals were held May 12th at the California State University, Chico. Michelle Wiggley, sponsored by the Tehama Co. CattleWomen was named California Beef Ambassador. Runner up was Jolene R. Moxon, sponsored by Humboldt CattleWomen.

Michelle Wiggley has been involved in the 4-H program for 12 years. She is a full-time student at CSU, Chico where she is studying graphic design with a minor in music and art studio. Michelle Wiggley is one of the top 5 National Beef Ambassadors.

Photo of CA Beef Ambassador, Michelle Wiggley

A Junior Division contest was also held for the California state contest. First place and $150.00 went to Jessica Sampson, sponsored by Siskiyou County. Runner-up and $100.00 went to Liz Hurd, sponsored by San Luis Obispo CattleWomen. 
Coordinators for the contest were past California and National Beef Ambassadors Dallice Wood and Amanda Rankin. Dallice and Amanda presented a program about the beef ambassador program’s efforts to promote the beef industry and to develop leadership skills. Amanda Rankin was the first place winner of the Incentive Contest winning a $1,000 check from CBC. Amanda reached over 700,000 people with newspaper, magazine articles and radio interviews. Janice Bridwell, Siskiyou County was 2nd place winner and received a check for $500.
CattleWoman, Barbara Cowley serves as as the CCW Beef Ambassador committee chairperson.

The winners are pictured with their checks at the National Beef Ambassador contest.

The National Beef Ambassador contest was held in New Orleans, Louisiana October 18th through 20th, 2007.  The NBA is sponsored by the American National CattleWomen, Inc. and the Cattlemen’s Beef Board.

2008 National Beef Ambassador Michelle Wiggley with Barbara Cowley, CA chairman, CCW President Judy Ahmann. Michelle, Bernadine Wiggley, and Jean Barton at Mardi Gras World in New Orleans.

2008 National Beef Ambassadors in New Orleans


Image of the California Beef Council logoCalifornia Beef Council
5726 Sonoma Drive.,
Suite A
Pleasanton, CA 94566-7751

While preparing for this national speaking competition, youth learn about the importance of the beef industry and beef as an agricultural product. The program highlights the positive impact the cattle industry has on our economy and families.  Trained youth ambassadors address industry issues and misconceptions, while they help educate peers, consumers and producers about food safety, nutrition and the beef checkoff program.  Please visit the National Beef Ambassador web site for full details.Contestants participating in the National Beef Ambassador Competition presented a speech about the promotional aspects of beef, completed interviews with media and beef-industry representatives and attended a checkoff-funded educational workshop titled “Telling the Production Story.”  The workshop was sponsored by the Beef Checkoff Program. 


The California Beef Council (CBC) was established in 1954 to serve as the promotion, research, and education arm of the California beef industry, and is mandated by the California Food and Agricultural Code. The council is comprised of 42 members, who are appointed by the California Secretary of Agriculture. The council members set priorities for CBC and represent all segments of beef production within California including range cattle, dairy cattle, feedlots, packers/processors and the general public. For more information, visit www.calbeef.org.

In 1985, a national Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board (CBB), which oversees the national Beef Checkoff Program. Checkoff revenues may be used for promotion, education and research programs to improve the marketing climate for beef. The CBB’s 104 members are appointed by and held accountable to the Secretary of Agriculture. Board members represent all segments of the beef industry, including beef, veal and dairy producers, and importers. For more information, visit www.beefboard.org.

National Beef Ambassadors
The 2008 National Beef Ambassadors at American National CattleWomen convention in Reno, Nevada Feb. 6, 2008. back row: Michelle Wiggley CA, Caitlin Williams AZ,  front row Beth Wood WY, Leticia Varelas NM, and Jennifer Rassler PA.