2009-10 Beef Ambassadors

Senior Division winners for the Beef Ambassador Contest are
Malorie Bankhead of Alameda County, with reserve Kody Kester of San Luis Obispo County.
Photo of Beef Ambassador winners
L to R: Justin Daniels, Shasta;  Kody Kester, San Luis Obispo Reserve SR
BA;  Hayley Davis, Napa/Solano;  Miriam Cowley, Siskiyou Reserve JR BA;
Adriana Chaffin, Kern;  Stacy Stroing, Tehama JR BA;  Katelynn Bradford,
Alameda;  Malorie Bankhead, Alameda SENIOR BA; Manny Casillas,
Placer/Nevada;  Parker Crouse, Kern;  Josh Bohrn, Shasta.
California Beef Ambassador Competition was held April 25, 2009 at Cal Poly in San Luis Obispo, California.  The rest of the story –by Jean Barton (edited for length)
There were five senior contestants, and the winner was Malorie Bankhead, Alameda County, with reserve Kody Kester, of San Luis Obispo Co.  Honorable mention in no special order: Justin Daniels, Shasta; Adriana Chaffin, Kern; and Manny Casillas, Placer/Nevada.  Malorie will represent California in October at the national contest in Fort Smith, Arkansas.
Stacy Stroing, Tehama County was winner of the junior division, with reserve to Miriam Cowley, Siskiyou. Honorable mention in no special order: Josh Bohrn, Shasta; Hayley Davis, Napa/Solano; Parker Crouse, Kern; and Katelynn Bradford, Alameda.
Beef Ambassador contestants
Observing the consumer interaction were the judges: Susan Puentes, National Retail Account Manager for Cryovac Food Packaging; Laura Norman, Director of Marketing, California Beef Council; and Eleanor Trucchio, owner of Lone Valley Ranch, Santa Maria.  Analisa Clark, outreach coordinator, San Luis Obispo Farm Bureau was judge for the Issues Portion of the Contest.The seniors also had a mock media interview, and the man behind the microphone was Cal Poly Ag Communications professor Richard Gearhart, who is also KSBY Action News Daybreak News Anchor. Judging were Gearhart, Christie Van Egmond, Associate Director of Marketing and Public
Relations, California Beef Council and Rich Silacci, dairy farm manager, Cal Poly.
California Beef Ambassador winners
Following the judging we met at the brand new Cal Poly Beef Center where the Collegiate Cattlemen (and women) hosted a barbecued tri tip luncheon.  Mike Hall, Cal Poly beef instructor told us about the rotational grazing the registered and commercial cow herds have over the 4,000 acres of pastures.We learned about the environmental riparian water projects they have done as part of the Morro Bay Watershed viewing pictures, and then actually walking to the sites on the currently dry creeks.  Cal Poly has also cut their cow numbers due to the drought.

The California Beef Ambassador Co- Chairs are Rebecca Been and Amanda Rankin.  (Amanda was the 2007 National Beef Ambassador.)  They did a great job co-ordinating the contest.  Good maps and directions, signs, judges, motel, programs, snacks, etc.   Many thanks to the San Luis Obispo
CattleWomen
for volunteering at the event, and Mike Hall, Richard Gearhart and Bill Kellogg of Cal Poly.

The incentive prizes were sponsored by California Beef Council.  Each contestant received $ 50, and Senior winner $ 400, 2nd place $ 300.  In Junior division, 1st was $ 200, 2nd was $ 100.  Each contestant also received a duffle bag, a guide with hints for being a beef ambassador in your local area, plus a media booklet from CBC on beef information.

We have a group of great spokespersons for the beef industry.

National Beef Ambassador team
2009 National Beef Ambassadors at Cattle Industry Convention & Trade Show
in Phoenix, Arizona with Carol Abrahamzon project manager.
Entries for the California Beef Ambassador Contest are to be submitted through local Cattlewomen units. The California Beef Ambassador contest will follow the same rules as the National Beef Ambassador contest. These rules and an application form can be found at the website at:  www.nationalbeefambassador.org.