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Michelle Wiggley of
Tehama County CattleWomen is named the 2008
California Beef Ambassador!
Michelle won Honorable Mention in the National Beef Ambassador competition
in New Orleans. |
The girls are Honorable Mention WY-
Beth Wood, Honorable mention CA -Michelle Wiggley; 2nd PA -
Jennifer Rassler; 1st AZ Caitlin Williams, 3rd NM - Laticia
Varelas. Photos courtesy of Jean Barton. |
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The 16th annual California Beef Ambassador state finals were held
May 12th at the California State University, Chico. Michelle
Wiggley, sponsored by the Tehama Co. CattleWomen was named
California Beef Ambassador. Runner up was Jolene R. Moxon,
sponsored by Humboldt CattleWomen.
Michelle Wiggley
has been involved in the 4-H program for 12 years. She is a
full-time student at CSU, Chico where she is studying graphic
design with a minor in music and art studio. Michelle Wiggley is
one of the top 5 National Beef Ambassadors.
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A Junior
Division contest was also held for the California state contest.
First place and $150.00 went to Jessica Sampson, sponsored by
Siskiyou County. Runner-up and $100.00 went to Liz Hurd, sponsored by San Luis Obispo CattleWomen.
Coordinators for the contest were past California and National
Beef Ambassadors Dallice Wood and Amanda Rankin. Dallice
and Amanda presented a program about the beef ambassador program's
efforts to promote the beef industry and to develop leadership
skills. Amanda Rankin was the first place winner of the
Incentive Contest winning a $1,000 check from CBC. Amanda
reached over 700,000 people with newspaper, magazine articles and
radio interviews. Janice Bridwell, Siskiyou County was 2nd
place winner and received a check for $500.
CattleWoman, Barbara Cowley serves as as the CCW Beef
Ambassador committee chairperson. |
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The winners are
pictured with their checks at the National Beef Ambassador
contest. |
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The National
Beef Ambassador contest was held in New Orleans, Louisiana October
18th through 20th, 2007. The NBA is sponsored by the
American National CattleWomen, Inc. and the Cattlemen's Beef
Board. |
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2008 National Beef Ambassador Michelle
Wiggley with Barbara Cowley, CA chairman, CCW President Judy
Ahmann. Michelle, Bernadine Wiggley, and Jean Barton at Mardi Gras
World in New Orleans.
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2008 National Beef Ambassadors in New
Orleans |
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THANK YOU SPONSORS! |
 California
Beef Council
5726 Sonoma Drive.,
Suite A
Pleasanton, CA
94566-7751
925-484-2333 |
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While preparing for this national speaking competition,
youth learn about the importance of the beef industry and
beef as an agricultural product. The program highlights
the positive impact the cattle industry has on our economy
and families. Trained youth ambassadors address industry
issues and misconceptions, while they help educate peers,
consumers and producers about food safety, nutrition and
the beef checkoff program.
Please
visit the
National Beef Ambassador web site for full details. Contestants
participating in the National Beef Ambassador Competition
presented a speech about the promotional aspects of beef,
completed interviews with media and beef-industry
representatives and attended a checkoff-funded educational
workshop titled “Telling the Production Story.” The
workshop was sponsored by the Beef Checkoff Program.
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The California Beef Council (CBC)
was established in 1954 to serve as the promotion, research, and
education arm of the California beef industry, and is mandated
by the California Food and Agricultural Code. The council is
comprised of 42 members, who are appointed by the California
Secretary of Agriculture. The council members set priorities for
CBC and represent all segments of beef production within
California including range cattle, dairy cattle, feedlots,
packers/processors and the general public. For more information,
visit
www.calbeef.org.
In 1985, a national Beef Checkoff
Program was established as part of the 1985 Farm Bill. The
checkoff assesses $1 per head on the sale of live domestic
cattle, in addition to a comparable assessment on imported beef
and beef products. States retain up to 50 cents on the dollar
and forward the other 50 cents per head to the Cattlemen’s Beef
Promotion and Research Board (CBB), which oversees the national
Beef Checkoff Program. Checkoff revenues may be used for
promotion, education and research programs to improve the
marketing climate for beef. The CBB’s 104 members are appointed
by and held accountable to the Secretary of Agriculture. Board
members represent all segments of the beef industry, including
beef, veal and dairy producers, and importers. For more
information, visit
www.beefboard.org.
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The 2008 National Beef
Ambassadors at American National CattleWomen convention in
Reno, Nevada Feb. 6, 2008. back row: Michelle Wiggley CA,
Caitlin Williams AZ, front row Beth Wood WY, Leticia Varelas
NM, and Jennifer Rassler PA. |
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To see contest winners from 2006-07, please click here.
To see contest winners from 2005-06, please click here.
To see contest winners from 2004-05, please click here.
To see contest winners from 2003-04, please click here.
To see contest winners from 2002-03, please click here.
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The purpose of the National Beef Ambassador Program is to train
youth spokespersons ages
16-19 for promotion of beef and the
beef industry. Through preparation for the competition,
contestants gain knowledge about the beef industry and the
importance of beef as an agricultural product, focusing on the
positive impact of the beef cattle industry on our economy, our
environment, and on our families as producers and consumers. |
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